Automated Chargeback Management: All Your Questions Answered
- July 9, 2018
- 4 minutes
Midigator® is automated chargeback management technology. The company’s founders were former eCommerce merchants who struggled with chargebacks. Manual processes weren’t efficient or effective enough, so they decided to create an entirely new way to manage chargebacks. The result was Midigator.
Midigator’s leadership team has first-hand experience with both manual and automated chargeback management. But, if you haven’t tried technology yet, you likely have some very valid questions about this management style.
Here are some of the most common questions we hear from merchants who are considering a transition to technology.
Why should I automate?
The reliance on automation in any situation is usually to achieve superior outcomes, ease the burden of completing mundane tasks, or eliminate costly manual labor.
Automated chargeback management can achieve all those goals.
For many merchants, the most compelling reason to automate is the cost. Automation costs an average of 45% less than manual, in-house processes.
The second most common reason businesses turn to technology is that automation can eliminate manual processes. It liberates employees’ valuable time so they can instead focus on growing the business.
However, the benefits are actually much more comprehensive than just cutting costs and reducing manual labor. The outcomes are progressive; each new benefit leads to another.
Someday soon, automation might be so influential that it could be a determining factor in whether or not you are able to stay in business.
A 2017 survey anticipates US companies will double the amount of work accomplished through automation in the next three years — you don’t want to be left behind. Because another survey reports 36% of workers fear their employer will fail within five years if the company doesn’t adapt necessary technology. And, 46% of workers believe their company’s competitor already has a technological advantage.
Isn't automation risky?
You might hear industry members say human involvement is necessary to achieve satisfactory results. After all, humans process chargebacks at the issuing banks, so humans should be involved in the chargeback responses.
This argument is not only untrue, it can actually do a lot of harm.
The more humans are involved, the higher the likelihood of error. Adaptive, customizable technology is more efficient than humans and is error free.
What errors do manual processes create?
There are numerous errors caused through manual processes that automation can eliminate.
ERRORS WITH ALERTS
- The alert notice isn’t processed in time. It expires and you lose your chance to prevent a chargeback.
- No one notifies the alert vendor of the refund so a chargeback is issued and you pay double.
- Someone accidentally refunds an expired alert that turns into a chargeback, meaning you pay double.
- No one remembers to cancel future billings, so another alert comes through next month.
- No one blacklists the customer, so the customer makes another purchase and you get another alert.
ERRORS WITH REPORTING
- Because data is manually mined from various locations, you could either get a ton of unnecessary data or not enough of what you need.
- You miss important pieces of data so you don’t have a complete understanding of what’s happening.
- Data isn’t maintained in real time, so small issues become major liabilities before you are even aware of them.
ERRORS WITH RESPONSES
- The chargeback expires before you have the chance to respond.
- An expired chargeback is fought, causing you to devote a lot of valuable resources to a lost cause.
- The wrong compelling evidence is submitted so the dispute won’t win.
- The documents are submitted in the wrong order so the processor won’t even consider it.
- You spend more on the dispute response than you are capable of recovering.
- No one remembers to cancel future billings, so another chargeback comes through next month.
- No one blacklists the customer, so the customer makes another purchase and you get another chargeback.
Will I have to terminate my entire fraud team?
Technology can be used to reduce headcount, but cutting FTEs isn’t a requirement.
Most often, businesses use automated chargeback management to eliminate repetitive, rote tasks so employees can use their skills for responsibilities with higher returns. In fact, history has shown that automation will often retain more jobs than it destroys.
Once employees have been freed from their paper-pushing responsibilities, they can focus on more high-value activities.
Testing different price points to detect chargeback vulnerability
Evaluating the viability and risk of new markets
Testing the profitability of new products
Researching the effectiveness of alternate forms of compelling evidence
Experimenting with new opportunities to down-sell or up-sell
Engaging in activities to boost customer loyalty and prevent churn
Gauging customer demand for faster shipping options
Updating policies and terms of service
Identifying the least risky marketing sources for reaching your target audience
How do I choose the right automated technology?
Unfortunately, not all chargeback management platforms are created equal.
The best technology will include the following features:
- Straightforward, easy-to-understand integration processes
- As much efficient automation as possible
- Opportunities to increase automation with advanced integration options
- Customized chargeback responses to achieve the highest win rates
- Real-time reporting that enables preemptive action
- In-depth analytics that expose the underlying reason for transaction disputes