With greater insight and data-driven decisions, you can
reduce the risk of chargebacks and prevent
unnecessary revenue loss.
Easily balance conversion rates with chargeback rates, and discover low-quality customers before they hurt your bottom line.
Discontinue marketing strategies that
generate more risk than reward.
Invest resources in tactics that reach your
ideal customer.
Check which chargeback reason codes are used
most often and establish a norm for your business.
Then, be on the lookout for unusual activity.
Identify hidden issues causing legitimate
chargebacks assumed to be friendly fraud.
Gain insight into the areas of greatest vulnerability
and adjust strategies for better protection.
Determine which billing cycle will likely trigger disputes. Act preemptively before customer loyalty and perceived value start to drop.
Reignite loyalty, prevent chargebacks, and retain
customers.
Recognize the just-right moment to remind
customers of your cancellation policy.
Discover which products are popular targets for
criminals and friendly fraudsters. Know which
merchandise is highly susceptible to chargebacks.
Monitor fraud indicators more closely for high-
risk merchandise.
Phase out products as risk escalates and
surpasses profitability.
Judge the profitability of new markets by
comparing the likelihood of a region’s customers to
file disputes against possible earning potential.
Monitor the risks associated with each country as
you add new markets.
Act preemptively in response to escalating risk
and shifting fraud trends on a country-by-country
basis.
Run A/B tests to determine which price points are
most likely to cause chargebacks. Balance revenue
with chargeback costs to optimize profitability.
Find the price that reduces chargebacks but still
provides sufficient profits.
Boost customer loyalty by providing products at
the price customers feel is most reasonable.
Recognize differences in issuer preferences and
expectations that are causing an increase in disputes.
Gain insight into issuer trends and adjust business
practices to align with varying preferences.
Monitor sales from cardholders with high-risk BINs
more carefully.
Midigator is a technology company dedicated to removing the complexity of payment disputes. We believe the challenge of running a business should be delivering great products or services, not managing payment risk. Midigator helps your business get back to business.
©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Midigator is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.
