How Midigator Recovers Revenue with Fewer Costs and Higher ROI
- June 21, 2018
- 3 minutes
What would you think if someone told you it was possible to recover revenue that you’ve unfairly lost to illegitimate chargebacks without lifting a finger or exerting any effort?
What if you were also told that the revenue you’d recover would far exceed the costs you’d put into earning it?
If you think that sounds like a far-fetched claim or an impossible reality, then you don’t want to miss the story Oscar’s Outdoor Odyssey* has to share.
The Story of How a Merchant Recovered More Revenue with Fewer Costs and No Manual Labor
This is the story of how a merchant used Midigator® automation to fight chargebacks more successfully and efficiently.
Oscar’s Outdoor Odyssey, an online retailer that sells wilderness survival supplies, was experiencing notable year-over-year sales growth.
Oscar was excited about the influx in revenue but was also overwhelmed by all the day-to-day responsibilities of running a successful business. One area, in particular, where Oscar struggled was chargeback management. This shortcoming was especially worrisome because chargebacks were becoming more and more of an issue as sales increased.
It pained Oscar to lose money to chargebacks. He knew in his gut that a good portion of those transaction disputes were friendly fraud. He really wanted to fight back and recover the lost revenue, but there were so many challenges to overcome:
- Chargeback rules are complicated. He didn’t know what he was supposed to do or when he had to have it done by.
- He didn’t have time to fight chargebacks. Oscar was wearing nearly all the hats in his business, and fighting chargebacks wasn’t a priority when he had to do things like get orders out the door.
- His chargeback responses didn’t win. When he did make time to fight back, he usually lost!
- He had a negative ROI. The effort Oscar put into fighting chargebacks cost more than what he was able to recover.
Chargeback Response Win Rate
Quarterly Revenue Recovery
Client: Mid-Size eCommerce | Q3 2017 Revenue: $1,427,762 | Q3 2017 Chargeback Count: 648
Oscar was losing almost $8,000 to chargebacks each month. He realized he didn’t have a sustainable business model. As sales increased, chargebacks would increase too.
So, Oscar reached out to Midigator. He was able to easily hand off his chargeback management responsibilities and let Midigator fight on his behalf.
Midigator connected to Oscar’s CRM (customer relationship management software) and his payment processor.
Midigator created chargeback response templates that could be customized for each dispute based on reason code, available compelling evidence, product type, processor specifications, and more.
Midigator received chargebacks on Oscar’s behalf from his payment processor.
The technology retrieved necessary compelling evidence from Oscar’s CRM to complete the chargeback response packages.
The technology automatically submitted chargeback responses to Oscar’s payment processor in near real time to eliminate the risk of expired cases.
Midigator updated customer information in Oscar’s CRM to note the action taken and cancel future purchases if applicable.
Midigator clearly displayed all outcomes in its user-friendly, interactive dashboard so Oscar could monitor results in real time.
Oscar’s Outdoor Odyssey saw an immediate improvement in their ROI.
ROI Before Midigator
ROI After Midigator
Total Increase in ROI
Q3 to Q4 2017
ROI improved because of two key factors: revenue recovery increased and costs decreased.
↑ Revenue Recovery Increased
Midigator was able to fight more chargebacks than Oscar could, so there were more opportunities to recover revenue.
Because Midigator knew what to submit and how to submit the chargeback response packages, the cases were more compelling and had a higher win rate.
And because responses were submitted almost instantaneously, Oscar’s Outdoor Odyssey capitalized on every opportunity to recover revenue; there was no risk of cases expiring or revenue being forfeited.
↓ Cost Decreased
Midigator’s technology-enabled pricing was less expensive than the value of Oscar’s time. Also, the technology knew what should and shouldn’t be fought, ensuring resources weren’t wasted on cases that had no chance of winning.
Combined, these elements resulted in a 34.1% decrease in management costs.
Increase in Revenue
Total Increase in
Oscar learned a very important lesson. Chargebacks are not just a cost of doing business. There are cost-effective ways to fight back against friendly fraud and recover lost revenue.
*Our client requested their actual name remain anonymous.
Do You Want to Recover More Revenue and Achieve a Higher ROI?
If you would like to fight chargebacks and recover revenue with greater success and efficiency, Midigator can help. Sign up for a demo today.
At Midigator, we believe the challenge of running a business should be delivering great products or services, not managing payment risk.
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