Automated Chargeback Management: All Your Questions Answered
Midigator® is automated chargeback management technology. The company’s founders were former eCommerce merchants who struggled with chargebacks. Manual processes weren’t efficient or effective enough, so they decided to create an entirely new way to manage chargebacks. The result was Midigator.
Midigator’s leadership team has first-hand experience with both manual and automated chargeback management. But, if you haven’t tried technology yet, you likely have some very valid questions about this management style.
Here are some of the most common questions we hear from merchants who are considering a transition to technology.
Why should I automate?
The reliance on automation in any situation is usually to achieve superior outcomes, ease the burden of completing mundane tasks, or eliminate costly manual labor.
Automated chargeback management can achieve all those goals.
For many merchants, the most compelling reason to automate is the cost. Automation costs an average of 45% less than manual, in-house processes.
The second most common reason businesses turn to technology is that automation can eliminate manual processes. It liberates employees’ valuable time so they can instead focus on growing the business.
However, the benefits are actually much more comprehensive than just cutting costs and reducing manual labor. The outcomes are progressive; each new benefit leads to another.
Someday soon, automation might be so influential that it could be a determining factor in whether or not you are able to stay in business.
A 2017 survey anticipates US companies will double the amount of work accomplished through automation in the next three years--you don’t want to be left behind. Because another survey reports 36% of workers fear their employer will fail within five years if the company doesn’t adapt necessary technology. And, 46% of workers believe their company’s competitor already has a technological advantage.
Isn’t automation risky?
You might hear industry members say human involvement is necessary to achieve satisfactory results. After all, humans process chargebacks at the issuing banks, so humans should be involved in the chargeback responses.
This argument is not only untrue, it can actually do a lot of harm.
The more humans are involved, the higher the likelihood of error. Adaptive, customizable technology is more efficient than humans and is error free.
What errors do manual processes create?
There are numerous errors caused through manual processes that automation can eliminate.
|Errors with Alerts||Errors with Reporting||Errors with Disputes|
Will I have to fire my entire fraud management team?
Technology can be used to reduce headcount, but cutting FTEs isn’t a requirement.
Most often, businesses use automated chargeback management to eliminate repetitive, rote tasks so employees can use their skills for responsibilities with higher returns. In fact, history has shown that automation will often retain more jobs than it destroys.
Once employees have been freed from their paper-pushing responsibilities, they can focus on more high-value activities.
How do I pick the right automated technology?
The outcomes you achieve are only as good as the technology that facilitates them.
Unfortunately, not all automated chargeback management platforms are created equal.
Every automated tool has its limitations; there are certain things that can only be achieved through human ingenuity. However, some platforms stop long before those limits are reached, providing just a partially-automated strategy.
These days, nearly every chargeback management vendor has a dashboard. But what is behind that dashboard? What processes are used to generate the results you see?
A dashboard is just the tip of the automated iceberg. The bulk of the services lie beneath the surface and are what really matter.
If manual processes are needed to achieve the outcomes displayed on the dashboard, you’re not actually transitioning to efficient automation.
Be cautious of products that are advertised as “guided workflows” or include “human expertise”.
Ready to Make the Switch?
If you are ready to switch to an automated chargeback management strategy and enjoy all the benefits that technology has to offer, contact Midigator today. We’ll show you exactly what you can expect and how the technology can help your business.